Project Case Study

The primary objective of this project was to design a logo that would communicate Barsat's ability to facilitate travel to any destination on the planet. The chosen design needed to be visually compelling, memorable, and easily adaptable for various marketing materials and digital platforms.

Design Concept

The concept for the Barsat logo revolves around the interplay between the letter "B" and a negative space map or location icon. This design concept was chosen for several key reasons:

Solid "B" Letter: The solid "B" letter signifies the company's name, Barsat, making it immediately recognizable and memorable.

Map or Location Icon: The clever integration of a map or location icon within the negative space of the "B" suggests the idea of global travel possibilities. It symbolizes Barsat's ability to take travelers to any corner of the world.

Minimalistic and Elegant: The minimalist design approach ensures that the logo is versatile and can be applied across various mediums without losing its impact.

Design Process

Research and Conceptualization: Our design team conducted research into Barsat's brand identity and the travel industry. The idea of using a solid "B" with a map or location icon emerged during brainstorming sessions.

Sketching and Iteration: Multiple sketches and iterations were created to explore different ways to seamlessly integrate the "B" and the map or location icon. The goal was to achieve a harmonious and visually pleasing balance.

Digital Prototyping: The most promising sketches were digitized and refined using vector graphic software to fine-tune the design elements and typography.

Client Collaboration: The proposed logo concepts were presented to the client for feedback and input. The chosen concept was further refined based on their preferences.

Finalization: After several rounds of revisions and refinements, the final Barsat logo was approved. It successfully combined the "B" letter with a location icon in a visually striking manner.

In conclusion, the Barsat logo stands as a compelling symbol of the travel agency's commitment to providing worldwide travel opportunities. It is a testament to the power of thoughtful design in conveying a brand's core values and attracting customers seeking extraordinary travel experiences.